How to Set Up an Instagram Shop Without a Website

Introduction

Setting up an Instagram Shop without a website is a game-changer for small businesses, influencers, and entrepreneurs looking to sell directly through social media. Instagram Shopping allows you to showcase products, tag them in posts, and enable direct purchases—all without needing an external eCommerce website. This guide walks you through the step-by-step process of setting up an Instagram Shop without a website.

Step 1: Meet Instagram’s Eligibility Requirements

Before setting up an Instagram Shop, ensure your business meets Instagram’s requirements:

• You must be located in a supported country.
• Your business must comply with Instagram’s commerce policies.
• You need a professional (Business or Creator) Instagram account.
• Your account should be linked to a Facebook Business Page.

Step 2: Convert to a Business or Creator Account

If you haven’t already, switch your Instagram account to a Business or Creator account:

1. Go to your Instagram profile.
2. Tap the menu (☰) in the top right corner.
3. Select Settings & Privacy > Account type and tools.
4. Tap Switch to Professional Account and follow the instructions.

Step 3: Set Up a Facebook Business Page

Even though you don’t need a website, Instagram Shopping requires a linked Facebook Business Page. If you don’t have one:

1. Visit Facebook Business Manager.
2. Click Create a Page and fill in your business details.
3. Connect your Instagram account to this page by going to Settings > Linked Accounts on Instagram.

Step 4: Upload Your Product Catalog

Since you don’t have a website, you’ll need to create a product catalog using Facebook Commerce Manager:

1. Go to Facebook Commerce Manager.
2. Click Get Started and select Create a Catalog.
3. Choose E-commerce as your catalog type.
4. Select Manually Upload Product Info (since you don’t have a website to pull products from).
5. Add product details such as images, prices, and descriptions.
6. Save and submit your catalog.

Step 5: Apply for Instagram Shopping

Once your catalog is set up, apply for Instagram Shopping:

1. Open Instagram Settings.
2. Go to Business > Set Up Instagram Shopping.
3. Follow the instructions and submit your account for review.
4. Instagram will review your account, which can take a few days.

Step 6: Tag Products in Posts and Stories

After approval, start tagging products in your posts and stories:

1. Create a new post or story.
2. Tap Tag Products.
3. Select the product from your catalog.
4. Publish your post and make it easy for customers to shop!

Step 7: Engage with Your Audience and Promote Your Shop

• Use Instagram Reels and Stories to showcase your products.
• Run Instagram ads to target potential buyers.
• Collaborate with influencers to reach a wider audience.
• Use tools like Appcupon to create and distribute discount coupons automatically, increasing engagement and sales on your Instagram Shop.
• With Appcupon, sellers on Instagram can easily generate discount codes and share them with their audience through direct messages, comments, or stories, boosting engagement and sales effortlessly.

Conclusion

Setting up an Instagram Shop without a website is a simple yet powerful way to start selling online. By leveraging Instagram Shopping, you can reach customers directly, increase sales, and grow your brand—all without needing an eCommerce site. Start your shop today and turn your Instagram profile into a sales channel!

Need a professional-looking landing page to complement your Instagram Shop? Try Unicorn Platform to create stunning pages in minutes—no coding required!

And don’t forget to use Appcupon to easily generate discount coupons, drive customer engagement, and boost conversions with minimal effort!

More extreme valuable content, read this:

• How to Create Instagram Coupons and Boost Your Sales

• How to Sell on Instagram Without an Online Store